As a creative entrepreneur, Diego’s career spans across industries in music, radio, events, technology, and entertainment over 35 years.

Starting as a young DJ spinning his vinyl, he produced artists and toured Australia. He moved into radio, working as talent, programming, and production. These various experiences gave him a taste of life behind the boards. After a time, he left to set up shop, IICONIC Creative with his partners. For more than 16 years, he worked on high profile brands and marketing campaigns, and he loved the brand-building business. During that time, he developed and launched Livestreemer TV, Galaxez Entertainment, and Rekom Digital Signage.

He builds brands at the intersection of Design, Tech, Business, and Arts as creative lead, but he also likes to get involved and be ‘on the tools’ , and is always up for new challenges. His skills with brand building are undoubtedly going to come in handy when working on a project like this, one which carries a weighty name like Bon Scott.